When most companies talk about branding, what they really mean is creating a logo, business card and some stationary. This is why our clients destroy those companies in the open market. At Innovative Impulses we understand the full value having a well developed brand can be worth in the mind of the consumer. Even in a recession, consumers prefer to buy brand names if they can afford to, and brand names are always sold at a premium price. This is because, with very few exceptions, people believe that a brand name uses higher quality materials or ingredients when they produce a product. This idea is planted in the buyers mind and reinforced with every customer interaction. Imagine what having that kind of psychological marketing in place for your company. It’s only a phone call away.