Greatness is a path and a commitment not a switch you can just flip on. I'm a firm beleiver that everyone can be great because greatness is made up of little things that add up over time. These little things are the small details that most companies in the marketplace ignore on their way to chasing the easy score. Little things create longevity, they create a reputation, and they create legacies that span generations. What you do today to become great may not be something notices for years, but it could be the thing that people talk about for decades.