Are you the ugly friend?

Marketing Tips November 19, 2010 0 Comments
(Do your competitors hang around you so they can look better?)
This question is a bit harsh on the surface but you need to know if your company is the one your competitors compare themselves to. 

  Today I’m going to talk about image, and how small investments can have a huge impact on your bottom line. Image is one of the biggest obstacles you may face as a small business owner. Because of budget constraints or the lack of skill and time necessary to create the image you really want, you may find yourself skimping on areas that subconsciously can make or break a sale for you with a potential client. It’s unfortunate that this one area is so hard to master because it plays such a huge role in determining how much your customers trust you and your company. In fact, if you have a bad image, the chips may be stacked against you before you even introduce yourself.  

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